PRESS RELEASE
07. january 2010


Perfect model with flair: The new EXILIM Zoom EX-Z330 from CASIO
This new digital camera combines appealing design with technical extras


EX-Z330 EX-Z330 back
EX-Z330


Norderstedt, January 07, 2010 - To kick off the New Year, the CASIO Europe GmbH is introducing a new digital camera with an innovative slim design in five trendy colours – the EXILIM Zoom EX-Z330. It captivates with its cool, modern appearance, gentle lines and elegant curves. Furnished with convincing technical features, the follow-up model to the extremely successful EXILIM Zoom EX-Z2 is becoming an indispensable companion for all occasions - whether you’re out partying all night long, shopping with friends or attending a family celebration at the weekend, the EXILIM Zoom EX-Z330 captures every moment perfectly.

When used on a daily basis, its technical features also really stand out: 12.1 megapixels, 3x optical zoom and the 6.9 cm (2.7”) TFT colour display covering most of the camera rear impress wherever they go. With HD video recording, the camera also provides film fun with its high-resolution quality rich in detail. The Dynamic Photo Function enables users to process images in unimagined ways, so they can amaze their family and friends. Even without a PC, users are able to composite moving images: movable motifs can be cut out from images and then be attached to another unmoved background image. In contrast, photographers who just want to simply press the release and not pay any attention to settings can rely on the Easy Mode to do all the work.

The core feature in the EX-Z330 is an innovative high-capability image processor, which can process photos extremely quickly and thus ensures better image quality. Using this image processor also reduces energy consumption even further. In addition to the face detection function, the intelligent autofocus also enables the camera to search a subject in the scenery and to calculate the focus and the lighting range accurately. This reduces the number of unfocused images of people or landscapes considerably.
It goes without saying that the EX-Z330 also comes equipped with the popular Make-Up Mode for portrait photographs. In this mode, the focus is centred on the subject’s face, the skin is smoothed and the presence of shadows on the face reduced considerably. This camera also boasts Landscape Mode for excellent landscape shots, even if there is a light mist or haze.

The EXILIM EX-Z330 is available in black, silver, blue, gold and purple from retailers from mid-January 2010 at an estimated retail sales price of 179 Euros.

EXILIM, Dynamic Photo and BEST SHOT are registered trademarks of CASIO COMPUTER CO., LTD. YouTube™ is a registered trademark of YouTube, LLC. Any other company or product names are registered trademarks or trademarks of those companies.
Specs are subject to change w/o notice


If you have questions or require further information, please contact:
PR!NT
Communications Consultants
Sebastian von Sobbe
Gänsemarkt 35
20354 Hamburg
Tel.: +49 40 22933-264
Fax: +49 40 22933-242
E-Mail: presse-exilim@printcc.de

Further information can be found at http://de.exilim.eu, http://life.exilim.eu
or www.casio-europe.com.

CASIO in general
CASIO is a leading international manufacturer of consumer electronics. In line with the principle of “creativity and contribution,” the company has been dedicated to developing products that stand out for their cutting-edge technology and innovative design ever since it was founded, in 1957.
Today, the product palette of CASIO around the world includes watches, digital cameras, mobile phones (not in the EU), electronic dictionaries, calculators, musical instruments, projectors, cash register systems, handheld terminals, and electronic components such as LCDs (not in the EU). In total, CASIO Computer Co., Ltd. employs a staff of more than 12,300 people worldwide. The company ships more than 100 million products each year, and in the fiscal year from April 2008 to March 2009 alone, CASIO posted net sales revenue of 518 billion yen (about 3.8 billion Euros). You will find news and product information about Casio at www.casio-europe.com.


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