PRESS RELEASE
20. November 2009


Lifestyle press release: Digital camera with G-SHOCK style
CASIO’s new EXILIM G EX-G1 is a real eye-catcher, extremely stylish and exceptionally resistant


EX-G1 EX-G1
EX-G1


Norderstedt, Germany, November 18, 2009 - Without a doubt, no other item needs to be as tough as a digital camera since you always take it with you wherever you go - be it up snowy Alpine peaks, on a trip through the Amazon rainforest, or to a party in a disused underground station. That's why choosing the right camera is so essential. You need a camera you can rely on in any situation, one which has been developed with passion by people who know how to unite design and quality into an authentic lifestyle object; one which can withstand the harshest conditions but also magically garners the attention of other partygoers at any event. Such a camera is the new EXILIM G EX-G1 by CASIO.

From the makers of G-SHOCK
It's no coincidence that one of the possibly world's toughest camera comes from CASIO and that its name also contains the letter 'G'. Back in 1983, the Japanese company brought a totally new concept in watches onto the market with G-SHOCK. Not only did they look good, but they were also extremely resistant. What ensued was a global success story which continues to this day. The EXILIM G EX-G1 now follows in the mould of G-SHOCK with a quintessentially robust CASIO design.

Ideal for outdoor sports use
Whether used in the water, on the beach, or on the slopes, the EX-G1 is always in its element. This camera excels due to its exceptional characteristics. It is impact resistant, waterproof, dust-proof and frost-resistant and thus fully equipped to endure rugged outdoor conditions. Snowboarders and ski enthusiasts can scale icy peaks wearing this watch as it can be easily consulted while using gloves and at temperatures as low as -10 °C. The EX-G1 is also a faithful companion for climbers and mountain bike aficionados on the dustiest of mountain trails while surfers now finally get the chance to take a camera to the beach which neither sand nor sea can harm. This camera can be used at depths of up to three meters, or almost ten feet, for sixty minutes.
No matter where you take it, this first model in CASIO's EXILIM G Series really shines due to its exceptional characteristics in any extreme outdoor situation. With its 12.1 megapixels, triple optical zoom and a protected 6.4 cm (2.5") TFT colour display screen, the EX-G1 offers its owner more than just the usual digital camera basics while still looking exceptionally stylish. At only 19.9 millimetres, the camera also boasts the slimmest casing of all impact resistant and waterproof digital cameras on the market.

Robust: Also ideal for festivals and urban environments
Whether you're attending a water-logged music festival or experiencing big city nightlife, the EX-G1 is the perfect constant companion, guaranteed to make others go green with envy. It also makes a good impression when you're practicing street sports. Skaters and BMX riders at last have the ideal camera to best capture their jumps and tricks. With the help of the interval shooting mode, photographers can take automatic fixed-point pictures and movies within a preset period of time. They can thus achieve unique shots, even while performing tricks themselves in a half-pipe or grinding down stairway handrails. What's more, there's no need to constantly worry about damaging the camera as the stainless steel outer casing can effortlessly withstand bumps and knocks. The EX-G1 will even remain intact if dropped several times from a height of up to 2.13 m, or 7 feet.

The EXILIM G EX-G1 can be found in retail stores for a recommended retail price of 349 Euros from the end of January.

EXILIM, G-SHOCK and BEST SHOT are registered trademarks of CASIO COMPUTER CO. LTD. YouTube™ is a registered trademark of You Tube, LLC. Other company and product names are registered trademarks of their respective companies.

Subject to technical modifications. Errors and omissions excepted.

If you have any questions or require further information, please contact:
PR!NT
Communications Consultants
Sebastian von Sobbe
Gänsemarkt 35
20354 Hamburg
Germany
Tel.: +49 (40) 22933-264
Fax: +49 (40) 22933-242
Email: presse-exilim@printcc.de

You can find further information at http://de.exilim.eu, http://life.exilim.eu or www.casio-europe.com.

CASIO in general
CASIO is a leading international manufacturer of consumer electronics. In line with the principle of "creativity and contribution," the company has been dedicated to developing products that stand out for their cutting-edge technology and innovative design ever since it was founded, in 1957.
Today, the product palette of CASIO around the world includes watches, digital cameras, mobile phones (not in the EU), electronic dictionaries, calculators, musical instruments, projectors, cash register systems, handheld terminals, and electronic components such as LCDs (not in the EU). In total, CASIO Computer Co., Ltd. employs a staff of more than 12,300 people worldwide. The company ships more than 100 million products each year, and in the fiscal year from April 2008 to March 2009 alone, CASIO posted net sales revenue of 518 billion yen (about 3.8 billion Euros). You will find news and product information about Casio at www.casio-europe.com.

Technical Specifications

Toughness Construction Shock Resistance Passes drop test of 2.13 meters (7 feet)*1
Waterproof Up to 3 meters (10 feet)*2
Dustproof Yes*3
Freezeproof -10 °C (14 °F)*4
Number of Effective Pixels 12.10 million
Image Sensor   1/2.3-inch square pixel CCD
Total Pixels 12.39 million
File Format Still Images JPEG (Exif Version 2.2, DCF 1.0 standard, DPOF compliant)
Movies AVI format, Motion JPEG, IMA-ADPCM (monaural)
Audio (Voice Recording) WAV format (monaural)
Built-in Flash Memory (Image Area) 35.7 MB*5
Recording Media microSDHC Memory Card, microSD Memory Card
Number of Recorded Pixels Still Images (12 MP) 4.000 x 3.000, (3:2) 4.000 x 2.656, (16:9) 4.000 x 2.240, (8 MP) 3.264 x 2.448, (5 MP) 2.560 x 1.920, (3 MP) 2.048 x 1.536, (VGA) 640 x 480
Movies WIDE: 848 x 480 (30 fps) / STD: 640 x 480 (30 fps) / LP: 320 x 240 (15 fps)
Recording Capacity (Maximum Image Size Setting) Still Images (JPEG) microSD Memory Card 4GB*6 Approx. 490 shots (Fine) / 935 shots (Normal) / 1399 shots (Economy)
Movies Recording Time Maximum Recording Time per File: 10 min.
microSD Memory Card 4GB*6 Approx. 39 min. 57 seconds (WIDE)
High-speed Continuous Shutter Approx. 3 frames per second at 1600 x 1200 pixels (Up to 8 shots)
Lens Construction 11 lenses in 9 groups, including aspherical lens
F-number F3.9 (W) to F5.4 (T)
Focal Length   f=6.66 to 19.98mm
35mm Film Equivalent Approx. 38 to 114mm
Zoom Optical Zoom 3X
Digital Zoom 4X (12X in combination with optical zoom)
HD Zoom 18.7X (image size: 640 x 480 pixels)
Focusing Focus Type Contrast Detection Auto Focus
Focus Modes Auto Focus, Macro Mode, Pan Focus, Infinity Mode, Manual Focus
AF Area Intelligent, Spot, Multi, Tracking
Focus Range*7 (From Lens Surface) Auto Focus Approx. 10cm to infinity (W)
Macro Approx. 10cm to 50cm (W)
Infinity Mode Infinity (W)
Manual Focus Approx. 10cm to infinity (W)
Exposure Exposure Metering Multi-pattern, center weighted, spot by imaging element
Exposure Control Program AE
Exposure Compensation -2EV to +2EV (in 1/3EV steps)
Shutter Type   CCD electronic shutter, mechanical shutter
Shutter Speed*8 Auto 1/2 to 1/1250 second
Night Scene (BEST SHOT) 4 to 1/1250 second
Aperture*7 F3.9 (W) to F8.9 (W)*9
White Balance Auto WB, Daylight, Overcast, Shade, Day White FL, Daylight FL, Tungsten, Manual WB
Sensitivity (SOS/REI)*10 Still Images Auto, ISO64, ISO100, ISO200, ISO400, ISO800, ISO1600, ISO3200
Movies Auto
Other Recording Functions Make-up Mode Yes (12-level steps)
Landscape Mode Yes (Vivid Landscape: 2-level steps / Mist Removal: 2-level steps)
Lighting Function Yes
BEST SHOT   Yes: 25 scenes
Dynamic Photo Yes
Interval Snapshot Yes
Interval Movie Yes
Underwater Yes
Beach Yes
Snow Yes
Multi-motion Image*11 Yes
YouTube™ Capture Mode Yes
Auto BEST SHOT Yes
Voice Recording Yes
Face Detection Yes
Auto Shutter Yes
Self-timer 10 seconds, 2 seconds, Triple Self-timer
Built-in Flash Flash Modes Auto, Flash Off, Flash On, Soft Flash, Red Eye Reduction
Flash Range*7 Approx. 0.2 to 2.4m (W), approx. 0.5 to 1.1m (T)
Recording Light Yes
Monitor Screen 2.5-inch TFT color LCD, 230,400 dots (960 x 240)
Timekeeping Functions Date and Time Recorded with image data
On-image Time Stamp Function Yes
Auto Calendar To 2049
World Time 162 cities in 32 time zones, city name, date, time, summer time
Input/Output Terminals   USB/AV port
USB Hi-Speed USB
Microphone Monaural
Speaker Monaural
Power Requirements Rechargeable lithium ion battery (NP-80) x 1
Battery Life Number of Shots*12 (CIPA Standards) Approx. 300 still images
Continuous Playback (Still Images) Approx. 3 hr. 40 minutes
Continuous Recording (Voice Recording) Approx. 6 hr. 50 minutes
Dimensions (CIPA Standards) 103.5 (W) x 64.2 (H) x 19.9 (D)mm (Excluding Projections)
Weight (CIPA Standards) Approx. 154g (Including Battery and Memory Card*6)
Bundled Accessories Two detachable protectors, Rechargeable lithium ion battery, lithium ion battery charger, AC power cord, USB cable, AV cable, strap, CD-ROM
*1. In accordance with Casio's own standard with reference to the US MIL-STD-810F Method 516.5-Shock.
*2. Corresponds to IEC/JIS Protection Class 8 (IPX8) and Protection Class 6 (IPX6) waterproofing.
*3. Corresponds to IEC/JIS Protection Class 6 (IP6X) dustproofing.
*4. Battery life will be shorter than under normal temperature conditions.
*5. Built-in memory capacity after formatting.
*6. When using Panasonic 4GB microSDHC Memory Card.
*7. Range is affected by optical zoom.
*8. May differ according to camera settings.
*9. F8.9 is the aperture when an ND filter is being used.
*10. SOS: Standard Output Sensitivity. REI: Recommended Exposure Index.
*11. Image size 2048 x 1536 pixels.
*12. Auto Mode, standard brightness monitor setting.
G-SHOCK, G'zOne, EXILIM, Dynamic Photo and BEST SHOT are registered trademarks or trademarks of CASIO COMPUTER CO., LTD. YouTube™ is a registered trademark of YouTube™, LLC. Any other company or product names are registered trademarks or trademarks of those companies.

Specs are subject to change w/o notice
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